A Moving Brand Experience
Across Indonesia
A premium branded camper van project designed to create nationwide visibility, community engagement, and authentic storytelling.
The Project Idea
Build a branded camper van that travels across Indonesia. The vehicle acts as a moving brand ambassador, combining travel, adventure, and local discovery to create digital brand visibility.
Content Creation
High-quality social media content, photos, and videos capturing the beauty of the archipelago.
Community
Direct engagement with local communities, schools, and entrepreneurs along the route.
Storytelling
Human-interest stories that highlight local culture, resilience, and possibilities.
Visibility
Prominent sponsor logos, colors, and QR codes creating organic attention on the road.
Core Objectives
Brand Visibility
- Organic attention & public curiosity
- Continuous online sharing
- A moving billboard across cities
CSR & Engagement
- Visiting schools & communities
- Financial literacy campaigns
- Highlighting local entrepreneurs
Positive Positioning
- Associated with innovation & youth
- National connection & adventure
- Creativity & exploration
The Camper Van
More than just a vehicle, it is a mobile studio and community hub designed for the Indonesian terrain.
- Full branded exterior wrap with sponsor identity
- Mobile living & work setup
- Professional content creation equipment
- High-speed internet connectivity
- Solar panels & sustainable power options
Estimated Budget
| Category | Est. Cost (USD) |
|---|---|
| Vehicle Purchase & Setup (e.g. Mercedes benz sprinter) | 300k |
| Annual Operations (license, insurance, service & maintainance) | 100k / yr |
| Contingency Buffer | 2k – 5k |
Sponsor Opportunity
Exclusive rights to power this journey. "Powered by [Bank Name]"
Visibility Benefits
- Largest logo placement
- Exclusive branding rights
- Featured in all video content
Corporate Angles
- Financial inclusion narrative
- Youth & Digital banking engagement
- SME support storytelling
Vision Statement
"A journey across Indonesia celebrating people, places, and possibilities."
