Weekly / Monthly Content Rhythm
Keep your storytelling consistent across all channels — one aligned message, repurposed with intention and clarity.
💡 Tip: Keep one core message per week (e.g. “Clarity before growth”) and repurpose it across LinkedIn → Instagram → Substack → Meetup. Let consistency build recognition.
Monthly Content Planner (10 Nov – 7 Dec 2025)
One core theme per week → spread across LinkedIn, Instagram, Substack, Meetup, Kajabi, and YouTube — so your audience hears one clear message in different formats.
🔁 At the end of 4 weeks, recycle the same arc (Clarity → Flow → Visibility → Action) with new stories, client examples, or Bali scenes to keep it fresh but consistent.
Aligned Marketing — Weekly Action View
1 message → 5 outputs. Create once, repurpose across LinkedIn, Instagram, Substack, Kajabi, Meetup, and YouTube. Use this dashboard to stay consistent without burning out.
Monday · Create
Long-form first.
- Write Substack / script
- Record 1 Loom / video
- Define the week’s theme
Tuesday · Repurpose
Slice into smaller assets.
- Pull 3–4 quotes
- Make 1 IG carousel
- Clip 1–2 reels from video
Wednesday · Publish
Show up & engage.
- Post on LinkedIn
- Post IG reel/story
- Reply to comments
Thursday · Community
Meetup / nurture.
- Update Meetup event
- Send Google Form link
- Post story: “See you tonight”
Friday · Review
See what worked.
- Check LI / IG metrics
- Log into tracker
- Note audience questions
Weekly Content Pipeline
Start from the “big” piece → distribute → link back to Kajabi / Meetup.
Step 1
Create Core Piece
Substack article or 5–7 min raw video.
Step 2
Repurpose Snippets
Quotes → LinkedIn; 30s clips → IG reels.
Step 3
Cross-Post
LinkedIn · Instagram · Meetup topic.
Step 4
Route to Kajabi
Always end with: “Join the Bali circle / get the resource.”
Weekly Results Tracker
Update every Friday — this tells you what to do more of next month.
| Week | Most Engaged Post | Meetup RSVPs | New Emails (Kajabi) | Notes / Topic Resonance |
|---|---|---|---|---|
| Week of 10 Nov | (fill in) | (fill in) | (fill in) | Which clarity angle clicked? |
| Week of 17 Nov | (fill in) | (fill in) | (fill in) | Did “flow” content perform better on IG? |
| Week of 24 Nov | (fill in) | (fill in) | (fill in) | Any DMs about authenticity? |
| Week of 1 Dec | (fill in) | (fill in) | (fill in) | Action content → coaching inquiries? |
Substack Content Structure
Hi, I’m Shaojun 👋
I help people understand themselves better and organise work & life around their highest values.
1. Self-Awareness & Alignment
Posts on knowing yourself, energy and decisions.
- • When ambition shifts
- • Listening to the body
- • Wheel of Career
2. Career Reinvention Stories
Your SG → Bali story, client pivots, real journeys.
- • Leaving corporate safely
- • What freedom really costs
- • Signs it’s time to pivot
3. Mindset & Calm Tools
Short practices from your Calm Blueprint.
- • Grounding before decisions
- • Self-trust prompts
- • Regulating through change
4. Work & Life by Design
How to build work that serves life.
- • Designing a calm week
- • Freedom in your 40s–60s
- • Success without burnout
✉️ Letters from Bali
Personal reflections on slowing down, identity, space.
🧭 Client Insights
What mid-career professionals are really struggling with.
🛠️ Tools for Change
One exercise, one reflection, one shift.
Ready to follow along as I write?
Subscribe on Substack