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Marketing Matrix

Weekly / Monthly Content Rhythm

Keep your storytelling consistent across all channels — one aligned message, repurposed with intention and clarity.

Platform
Frequency
Content
Purpose / CTA
Notes
Kajabi / Website Hub
Landing pages, lead magnets
1x weekly
New workshop / event page, long-form resource
Convert cold → warm → booked; house all traffic
Update bonuses
LinkedIn
Thought leadership / credibility
3–4x weekly
Career clarity posts, meetup clips, behind-the-scenes reflections
Build authority; invite to Meetup / Kajabi page
Tag Bali / APAC
Instagram
Visual brand, lifestyle, reels
3x weekly
Reels: career tips · Carousel: self-trust · Stories: meetup reminders
Nurture & connect; push to link-in-bio → Kajabi / Meetup
Use brand palette
Substack
Long-form nurture / stories
substack.com/home
1x weekly
Personal reflections, Bali entrepreneur insights, coaching stories
Deepen relationship; invite to paid sessions / cohorts
Repurpose from meetups
Meetup (Bali)
The Entrepreneur Clarity Series
1x weekly
Event listing, topic teaser, photo, Google Form link
Grow local audience; filter ideal clients
Rotate Canggu / Ubud
YouTube / Video Vault
Repurpose long-form
2x monthly
Record meetup highlights, mini-lessons, Ocean Athlete crossover
Evergreen visibility; drive back to Kajabi / offers
Add captions

💡 Tip: Keep one core message per week (e.g. “Clarity before growth”) and repurpose it across LinkedIn → Instagram → Substack → Meetup. Let consistency build recognition.

November 2025 Content

Monthly Content Planner (10 Nov – 7 Dec 2025)

One core theme per week → spread across LinkedIn, Instagram, Substack, Meetup, Kajabi, and YouTube — so your audience hears one clear message in different formats.

Week 1 — 10–16 Nov 2025

Theme: Clarity Before Growth · Focus: get clear before going faster

Platform Format Topic / Content Purpose / CTA
LinkedIn Text Post “Why clarity matters more than hustle.” + 1 reflection prompt Invite to meetup: Clarity Creates Momentum
Instagram Carousel + Story “5 signs you’re out of alignment” + BTS Bali circle Drive to link in bio → Kajabi page
Substack Essay The day I slowed down to speed up Build depth & thought leadership
Meetup Live Event Clarity Creates Momentum: Know Your Why Grow local audience & nurture community
Kajabi Page update Feature clarity theme + workshop sign-up block Align all traffic with monthly message
YouTube Short video (60–90s) “Why clarity beats hustle.” Evergreen discoverability

Week 2 — 17–23 Nov 2025

Theme: Flow Over Force · Focus: work with energy, not against it

Platform Format Topic / Content Purpose / CTA
LinkedIn Article / Post “Ease is a strategy, not a luxury.” + poll on resistance Engage & open discussion
Instagram Reel + Story “3 habits that block flow” + Bali ocean b-roll Invite to next meetup
Substack Reflective Letter “What happens when I stop forcing success.” Nurture subscribers
Meetup Live Event Stress to Strength — Managing Energy, Not Just Time Deliver experiential value
Kajabi Lead magnet Upload: Flow Checklist for Entrepreneurs Grow email list
YouTube Teaching video “How to move from stress to strength.” Evergreen nurture

Week 3 — 24–30 Nov 2025

Theme: Authentic Visibility · Focus: show up as you are

Platform Format Topic / Content Purpose / CTA
LinkedIn Post + Photo “Authenticity is your strongest strategy.” Reinforce personal brand
Instagram Reel + Carousel Reel: “The courage to be seen”
Carousel: “3 fears behind visibility”		 Invite to circle / 1:1
Substack Story / Essay “Visibility as a practice, not performance.” Deepen trust
Meetup Live Circle The Power of Authentic Connection Community bonding
Kajabi Testimonial block Add “Authentic Growth Stories” from clients Proof & credibility
YouTube BTS / Process video “How I help clients build authentic visibility.” Humanize your coaching

Week 4 — 1–7 Dec 2025

Theme: Ideas → Action · Focus: turn clarity into momentum

Platform Format Topic / Content Purpose / CTA
LinkedIn Post / Carousel “You don’t need more ideas. You need structure.” Reframe productivity → clarity
Instagram Reel + Story “How to turn inspiration into traction.” + micro-steps Promote clarity coaching
Substack Essay “The art of moving before you’re ready.” Prep audience for next offer / intake
Meetup Live Event From Ideas to Action — The Entrepreneur’s Game Plan Capture sign-ups / commitments
Kajabi Offer / Announcement Launch: 1:1 Clarity Coaching — Limited Spots Convert warm audience → paid
YouTube Video Lesson “3 steps to act without overwhelm.” Evergreen trust builder

🔁 At the end of 4 weeks, recycle the same arc (Clarity → Flow → Visibility → Action) with new stories, client examples, or Bali scenes to keep it fresh but consistent.

Implementation Dashboard

Aligned Marketing — Weekly Action View

1 message → 5 outputs. Create once, repurpose across LinkedIn, Instagram, Substack, Kajabi, Meetup, and YouTube. Use this dashboard to stay consistent without burning out.

Monday · Create

Long-form first.

  • Write Substack / script
  • Record 1 Loom / video
  • Define the week’s theme

Tuesday · Repurpose

Slice into smaller assets.

  • Pull 3–4 quotes
  • Make 1 IG carousel
  • Clip 1–2 reels from video

Wednesday · Publish

Show up & engage.

  • Post on LinkedIn
  • Post IG reel/story
  • Reply to comments

Thursday · Community

Meetup / nurture.

  • Update Meetup event
  • Send Google Form link
  • Post story: “See you tonight”

Friday · Review

See what worked.

  • Check LI / IG metrics
  • Log into tracker
  • Note audience questions

Weekly Content Pipeline

Start from the “big” piece → distribute → link back to Kajabi / Meetup.

Step 1

Create Core Piece

Substack article or 5–7 min raw video.

Step 2

Repurpose Snippets

Quotes → LinkedIn; 30s clips → IG reels.

Step 3

Cross-Post

LinkedIn · Instagram · Meetup topic.

Step 4

Route to Kajabi

Always end with: “Join the Bali circle / get the resource.”

Weekly Results Tracker

Update every Friday — this tells you what to do more of next month.

Week Most Engaged Post Meetup RSVPs New Emails (Kajabi) Notes / Topic Resonance
Week of 10 Nov (fill in) (fill in) (fill in) Which clarity angle clicked?
Week of 17 Nov (fill in) (fill in) (fill in) Did “flow” content perform better on IG?
Week of 24 Nov (fill in) (fill in) (fill in) Any DMs about authenticity?
Week of 1 Dec (fill in) (fill in) (fill in) Action content → coaching inquiries?